![](https://i0.wp.com/aldesigns.com/wp-content/uploads/HASI-logo-RGB.png?fit=465%2C206&ssl=1)
Client: HASI
Agency: Unkommon, Inc.
Creative Director: David Tobey
Case Study: HASI, (NASDAQ: HASI), est. 1981 actively partners with clients to deploy real assets that facilitate the energy transition investing in proven technologies that reduce carbon emissions or increase resilience to climate change with a diversified portfolio of projects with long-term and predictable cash flows.
HASI initially wanted a refresh of their logo that used their entire name with a finan-cy icon. After we showed the first round of creative ideas, some of which highlighted the HASI acronym alone, the project switched gears and we arrived at a concise financial design profile for a rebrand of the new logo that able to highlight their Climate Change investing initiatives and growth.
Read HASI's 2023 rebrand announcement at Yahoo Finance: Hannon Armstrong Adopts 'HASI' Brand Name and Unveils New Logo
Project Designs: Rebrand Logo & Brand Guidelines, Advertising (Print and Digital), Landing Page Template, Presentation Template and Initial Presentation, Mission Logos.
![](https://i0.wp.com/aldesigns.com/wp-content/uploads/HASI-logodesign-1.png?fit=1024%2C576&ssl=1)
![](https://i0.wp.com/aldesigns.com/wp-content/uploads/hasi-NYSE-2.jpg?fit=1024%2C576&ssl=1)
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![](https://i0.wp.com/aldesigns.com/wp-content/uploads/Guidlines-mockup-1.png?fit=1024%2C576&ssl=1)
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![](https://i0.wp.com/aldesigns.com/wp-content/uploads/hasi-bizcards.jpg?fit=1024%2C1024&ssl=1)
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![](https://i0.wp.com/aldesigns.com/wp-content/uploads/HASI_Web-1.png?fit=1024%2C576&ssl=1)
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