Agency: Unkommon, Inc.
Creative Director: David Tobey
Case Study: HASI, (NASDAQ: HASI), est. 1981 actively partners with clients to deploy real assets that facilitate the energy transition investing in proven technologies that reduce carbon emissions or increase resilience to climate change with a diversified portfolio of projects with long-term and predictable cash flows.
HASI initially wanted a refresh of their logo that used their entire name with a finan-cy icon. After we showed the first round of creative ideas, some of which highlighted the HASI acronym alone, the project switched gears and we arrived at a concise financial design profile for a rebrand of the new logo that able to highlight their Climate Change investing initiatives and growth.
Read HASI's 2023 rebrand announcement at Yahoo Finance: Hannon Armstrong Adopts 'HASI' Brand Name and Unveils New Logo
Project Designs: Rebrand Logo & Brand Guidelines, Advertising (Print and Digital), Landing Page Template, Presentation Template and Initial Presentation, Mission Logos.