Client: National Association of Water Companies
Agency: UnKommon, Inc.
Creative Director: David Tobey

Case Study: Since 1895, National Association of Water Companies (NAWC) has represented the companies safeguarding public health and promote environmental stewardship as they serve the water needs of nearly 73 million Americans every day. Its members invest over $5B each year to improve water systems across the country. That's nearly half of what the federal government invests annually.

The new logo for NAWC needed to move past the old vision of their ID that connected the organization to the pipes and infrastructure of water delivery into the future of clean water. We also wanted a feeling of flow and movement that NAWC's original logo had lacked completely. NAWC's new logo stands for the organization as "The voice of regulated water".

Project Designs: Logo, Brand Guidelines featuring and extensive design plan for all aspects of Marketing, Presentation Templates, Social Media Designs, Newsletters, Office Collateral, One-pagers.