Client: OrthoPress, Inc.
Case Study: OrthoPress makes the FingerPress® finger straightening splint for bent fingers (PIP Flexion Contractures, Dupuytren's, Boutonniere Deformity). As someone who doesn't need a finger straightener, it also made for an excellent desk fidget toy on my desk during the project :)
Working directly with the folks at FingerPress, they made it easy to understand that the product needed an open and clear logo that conveyed a non-threatening medical feeling. A logo that showed comfort and precision to help treat a frustrating condition that the company's founder, an engineer, corrected as a patient himself.
Project Designs: Logo, Style Guidelines, Office Collateral, Event Elements, One-pagers and direction.